careers

SpotCo has played a leading role in developing Broadway’s most iconic brands, from the stenciled typography of Rent to the strikingly bold star of Hamilton. We are a team of storytellers and research nerds, digital gurus and media-buying mavens — all driven by both brains and guts. We take laughter seriously and leave our egos at the door. We celebrate diversity because we know it makes us stronger. We are passionate about what we do, and compassionate in how we do it. We believe our end goal is to enrich the lives of audiences from all around the world. And that is what motivates us. It’s a tremendous (and inspiring!) task; are you up for the challenge?

All resumes should be sent to: resumes@spotnyc.com

SENIOR DATA INTELLIGENCE MANAGER

SpotCo has played a leading role in developing Broadway’s most iconic brands, from the stenciled typography of Rent to the strikingly bold star of Hamilton. We are a team of storytellers and research nerds, digital gurus and media-buying mavens — all driven by both brains and guts. We take laughter seriously and leave our egos at the door. We celebrate diversity because we know it makes us stronger. We are passionate about what we do, and compassionate in how we do it. We believe our end goal is to enrich the lives of audiences from all around the world. And that is what motivates us. Join us!

JOB RESPONSIBILITIES

SpotCo is searching for a data scientist with expertise in quantitative and qualitative storytelling. This individual will work directly with internal teams to lead insight-based marketing strategies, craft custom audience profiles, and analyze sales trends to guide our team’s next steps. This role will have direct communication with clients, and will participate in new business opportunities.

This role focuses on the development and growth of 3 key tenants of SpotCo’s data intelligence:

Business Intelligence

  • Ticket Sales Trends: Identify trends and opportunities within sales data to better inform media decisions
  • Thought Leadership: Work directly with SpotCo leadership to craft industry reporting, and thought leadership-styled content

Media Intelligence

  • Measurement Plan: Craft measurement plans that identify campaign primary and secondary KPIs, reporting cadence, and measurement mediums
  • Campaign Performance Reporting: Collaborate on internal reporting structure to provide creative-based insights to inform future creative

Audience Intelligence

  • Audience Research: Develop, deploy, and report on audience surveying, user behavior analysis, ticket buyer profiles, etc.
  • Sentiment Analysis: Monitor and measure quantitative and qualitative metrics that indicate audience sentiment (e.g. social listening, NPS, surveys, etc.)
  • Persona Development: Leverage audience data and industry insights to develop audience personas and to inform media and creative teams

QUALIFICATIONS & EXPERIENCE

  • 3-5 years of hands-on experience in data intelligence
  • Expertise with data visualization platforms (e.g. Google Looker Studio, Microsoft Power BI, Tableau, etc.) + aggregation tools (e.g. Funnel, Supermetrics, etc.)
  • Expertise with audience research tools (e.g. Alchemer, YouGov, Statista, etc.)
  • Familiarity with web analytics (e.g. Google Analytics 4, Adobe Analytics, etc.)
  • Familiarity with digital ad platform metrics on the campaign, ad set, and creative level
  • Display eagerness, ambition, and a relentless curiosity
  • Strong written and verbal communication skills, coupled with effective client communication

NICE TO HAVE

  • Experience in using query languages like SQL and RegEx
  • Experience working within live entertainment / ticket sales
  • Experience working with multi-attribution and mixed media modeling
  • 2-3 years of agency experience
  • A love for live entertainment / theater

SALARY: $100,000 - $125,000/year