CASE STUDIES
beetlejuice
conjuring a groundswell
The Challenge
Stimulate ticket sales and build excitement for a ghoulishly entertaining new musical during Broadway’s typically slow fall season.
The Solution
Own the month of October with a barrage of daily events and promotions, from content drops to a themed pub crawl to an outrageous Halloween costume contest!
The Result
44% increase in social followers; 50% jump in advance sales over one month; 31 Day-Os of spooky fun.
