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Overview

When this red-hot revival opened on Broadway, our goal was to prepare audiences for what they were going to see: a stark, elegant production where the dancers, music and story are the stars. Over a decade later, we keep the show looking fresh by continually evolving the campaign, while retaining the original feel of sexy black-and-white images. The current 'At Large' campaign features cast members interacting with some of New York's most beloved landmarks. These ads speak directly to tourists and are placed strategically to make sure we grab their attention.

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