CASE STUDIES
kinky boots
maintaining social relevance
The Challenge
Translate the hit musical’s inspiring vibe to the social media space, rallying existing fans and attracting new ones.
The Solution
Roll out a constant stream of timely content, taking a stand on cultural issues and leveraging the appeal of new cast members from across the entertainment spectrum.
The Result
Six years of constant growth created a dazzlingly efficient word-of-mouth machine and the kind of engaged fan community that every show dreams of.
