CASE STUDIES
lct3
establishing an institutional brand
The Challenge
Develop a unified creative language for productions at Lincoln Center Theater's home for contemporary work.
The Solution
A cohesive yet flexible look that accommodates show-specific elements from illustration to photography to motion, anchored by a signature shade of yellow.
The Result
Dozens of successful campaigns to date, all instantly recognizable as LCT3 and cumulatively strengthening the brand.
