Press

2012
BroadwayWorld.com: March 2012
SpotCo's Director of Interactive, Sara Fitzpatrick, chats with BroadwayWorld.com about trends and initiatives for Broadway shows in 2012. Click here to read more about SpotCo's approach to the ever developing world of online advertising.
2012
NYTimes.com: January 2012
Click Here to read the NY Times Arts Beat article about theatrical trailers for the theatergoing audience and why they are so important in today's market. In this article, SpotCo President and Founder Drew Hodges states its about promoting the "emotional promise" to the audience, using GHOST THE MUSICAL as a specific example.
2011
NYTimes.com: September 2011
The NY Times Arts Beat explored the photography and poster art behind the upcoming play Venus in Fur in "Behind the Poster". Here photographer Jason Bell talks about what inspired this "provocative photo" of lust and power.
2011
ArtsBeat: March 2011
Click Here to see the first look of the Broadway Bares XXI posters! With the help of photographer Andrew Eccles, SpotCo designed these posters for Broadway Bares, which benefits Broadway Cares/Equity Fights AIDS, on June 19th.
2011
BroadwayWorld.com: January 2011
The 9th Annual Orchid Show at New York Botanical Gardens goes Broadway! SpotCo President Drew Hodges designs this dazzling display. Click here to read more on this "not-to-be-missed showcase for orchid enthusiasts and Broadway theater-lovers alike."
2011
Playbill.com: January 2011
"The hit Broadway revival of Chicago is taking its famously sexy advertising campaign to Facebook." Click here to read more of this Playbill.com article about how Chicago is letting fans who visit their Facebook page pick their next ad campaign.
2010
BroadwayWorld.com: March 2010
In this interview with BroadwayWorld.com, our Director of Interactive, Sara Fitzpatrick, talks about the current state of official Broadway sites on the web. Read more about SpotCo's approach to websites.
2008
New York Times: August 11, 2008
Spotco has a new sister (company)! This article in The New York Times broke the news that SpotCo and London agency Dewynters have partnered up under the umbrella of the First Artist Corporation. Spot President Drew Hodges and Managing Director of Dewynters Anthony Pye-Jeary talk here about their companies’ new relationship and how their collaboration will affect future campaigns.
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2008
Rockport: New Masters of Poster Design
This 2006 book showcases some of the world's best designers whose main focus is posters. An entire section is devoted to SpotCo and its work.
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2006
Creativity: June 2006
This monthly authority on all things creative in advertising and design commemorated SpotCo's 10th anniversary with a retrospective look at the history of the company and how it became what it is today.
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2005
Computer Arts Projects: October 2005
This successful spin-off of Computer Arts magazine provides an in-depth guide to different creative themes each month, and featured a profile on SpotCo in their issue dedicated to typography.
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2004
STEP Magazine: November/December 2004
This in-depth interview with SpotCo Creative Director of Design Gail Anderson explored how Gail's previous experience at Rolling Stone helped her bring fresh perspective to the realm of theater advertising.
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2002
New York Times Magazine: February 17, 2002
This article from The New York Times Magazine chronicles our art development for Edward Albee’s “The Goat or Who is Sylvia.” Everyone involved in this project, from the designers to the producers, weigh in on the difficult challenge of creating an image for this controversial new play.

2012
NYTimes.com: February 2012
NY Times.com Arts Beat talked with SpotCo designer, Paul Jeffrey, about his inspiration for the art to Roundabout Theater Company's Look Back in Anger. Click here to read the story behind the poster art.
2011
NY Observer: November 2011
Click here to read the New York Observer's article about the revamping of the creative and marketing campaign for Priscilla, Queen of the Desert! Nick Pramik, SpotCo's Director of Marketing and Partnerships, discusses the emphasis of Bette Midler and wedding parties to the rebranding of the show.
2011
Huffington Post: July 2011
Our Sister Act confessional, that allows audience members to create their own video reviews as they exit the theater, was featured in an article by Cara Joy David in the Huffington Post! This innovative way of generating and circulating word of mouth is mentioned here as "more real" than traditional testimonials along with being more fun. These videos are then uploaded to the Sister Act website, YouTube, and Facebook pages. Click here to watch some of the testimonials for yourself!
2011
Variety.com: February 2011
Chicago Facebook fans got a special free performance on January 30 for being fans and spreading the word. This social media networking initiative was a new way of marketing a long running Broadway show and building a new audience! Click here to read the full story of this event at Variety.com.
2011
NYTimes.com: January 2011
NYTimes.com's ArtsBeat goes "Behind the Poster" of Manhattan Theatre Club's upcoming Broadway production of Good People with SpotCo's president Drew Hodges. Click Here to read more about the design and its inspiration.
2010
The New York Times: March 2010
The New York Times ran this great article about our creative process for La Cage aux Folles. There's also an audio interactive piece that goes along with it, where Drew walks through all the initial designs and how we got to the final art. Click here to read more!
2008
Playbill: August 2008
After years of collaboration, the Spotco and Dewynters tribes are making it official! In this Playbill.com interview, SpotCo President Drew Hodges tells the full story of how the connection was made and of our excitement to be partnered with Dewynters, the grand dame of London theater advertising.
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2008
STEP Magazine: May/June 2008
SPOTCO Creative Director Gail Anderson was interviewed by STEP INSIDE DESIGN about her passion for typography. Gail discussed her process for making appropriate typographic choices in advertising and shared some of the opportunities SPOTCO has had to do type-heavy poster designs for Broadway, Off-Broadway and regional theater productions. Fun fact: Gail and her team at SPOTCO also designed the cover for this issue!
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2008
Rockport Brochures
Who says brochures have to be boring? In this book about collateral design, SpotCo's work with Manhattan Theatre Club is highlighted, including elegant photographs (taken by Henry Leutwyler) of some of their biggest stars.
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2006
Show People: Spring 2006
The advertising equivalent of an outtake reel, this article showcased some of SpotCo's favorite Broadway designs that didn't make the cut, and compared them to the final versions, with commentary by Drew Hodges.
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2005
STEP Magazine: September/October 2005
This profile focused on our move away from "the dated aesthetic of most Broadway advertising" and how SpotCo continues to set the new industry standard.
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2003
Communication Arts: May/June 2003
Communication Arts is the largest design magazine in the world. In the article, SpotCo President Drew Hodges discussed the challenges of Broadway advertising with an emphasis on the branding of Chicago.