How Do You Solve a Problem Like *********?

How do you advertise a show with a title you can’t display? Check out how our Interactive and Design departments handled the challenge for the new play The Motherf**ker with the Hat, starring Chris Rock!

Our banner ads don’t use the full title, but link to the website we created for the show, TheMFwiththeHat.com, where web users can view the full title.

We designed this strip ad for the New York Times, with the title scratched out, with a QR code that takes you to a mobile website where you can view the full title and follow the show on Facebook.

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